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What Most Founders Learn Only After Their First Product Launch
The learning journey of a founder.
Jasbani kaur
Jul 144 min read


5 Mistakes That Kill a D2C Brand Before It Even Launches
Most D2C founders think the hard part comes after launch: scaling ads, managing inventory, handling customer complaints, but the truth is far more brutal: Most D2C brands are already dying before they sell their first unit. The mistakes that kill them aren't made in month six. They're made in month one, while the founder is still deep in excitement mode, convinced they're building the next big thing. Mistake #1: Building a Product Nobody Validated There's a particular kind
Jasbani kaur
Jul 35 min read
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