About the Brand
Archengi is an interior design studio specializing in creative, value-driven residential and commercial spaces. Guided by the principles of innovation, transparency and integrity, the brand aims to craft interiors that enhance both lifestyle and long-term investment. With a focus on middle and upper-middle-class clients, Archengi delivers design solutions rooted in creativity and functional thinking.
Problem Statement
As a new studio without an existing logo or brand direction, Archengi required a visual identity that communicated:
Creative thinking and conceptual clarity
Architectural precision and engineering logic
A modern, minimal aesthetic suitable for diverse design applications
A foundation strong enough to build future branding around
The challenge was to create a distinctive, meaningful symbol that avoids overused architectural visuals while still capturing the essence of interior design.
Research & Insight
Our research explored:
Branding trends in interior design, architecture and engineering studios.
Symbols representing measurement, structure, balance and exploration.
Visual preferences of the target audience: clean, modern, trustworthy aesthetics.
Insights highlighted the need for a logo that blends precision with creativity, reflecting Archengi’s mission to craft purposeful, enduring spaces.
Logo Concept Development
1. Compass with Directional Points
A core architectural and engineering tool representing precision, planning, exploration, and technical mastery. Directional points signify guidance, clarity and vision.
2. Letter “A” Formation
The compass legs subtly form the letter A, creating a direct and minimal connection to the Archengi identity.
3. Architectural Arches
Intersecting halved circles create arches, symbolizing strength, balance and structural integrity.
4. Symbolic Fusion
The fusion of compass (precision), arches (architecture), and A (identity) results in a cohesive mark that reflects creative thinking, purposeful design and timeless interiors.
Color Direction
Deep blacks
Slate greys
Metallic accents
This aligns with the industry’s premium design language and complements the brand’s modern positioning.
Design Process
Explored multiple concepts combining engineering tools, spatial geometry and architectural forms
Refined icon proportions and typography for clarity and balance
Created variations for flat, gradient and dark-theme applications
Ensured adaptability across all brand touchpointsdigital, print and project materials
Challenges
Building an identity from scratch with no existing brand assets
Conveying creativity without relying on clichéd symbols
Ensuring suitability for both home and commercial interior design markets
Despite these challenges, a clear, structured and meaningful identity was achieved.
Results
Distinct Brand Identity
A clean, modern logo reflecting Archengi’s principles of innovation, precision and value-driven design.
Versatile & Scalable System
Designed to perform seamlessly across presentations, social media, stationery, drawings and site branding.
Strong Foundation for Growth
The new visual language positions Archengi as a professional, contemporary and trustworthy interior design studio.
Conclusion
Through strategic research, conceptual exploration, and precision-led design execution, we developed a timeless logo for Archengi that reflects its mission: to create purposeful, creative and enduring interior spaces.
This identity sets the tone for the brand’s future, empowering Archengi to enter the market with clarity, confidence and a strong visual foundation
