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Benchkart


About


Benchkart is a new age digital marketplace that makes finding and working with great agencies in digital & IT easier. They are changing the landscape of digital outsourcing, providing a seamless platform for businesses to connect with professional service providers.


Company Size: 11-50 employees




Problem Statement


  • Specific Challenges for Benchkart: Needed to enhance ad performance and increase lead generation.

  • Low CTR: Existing campaigns had a CTR of only 1.5%.




Our Approach


Collaborative Strategy Session:

  • Engagement with Digital Marketers: Defined target audience and key ad elements through strategic discussions.

Wireframing for Client Selection:

  • Wireframe Creation: Developed 3-4 wireframes for client consideration.

  • Client-Approved Design: Finalized one wireframe based on client preferences.

Execution and Iteration:

  • Design Development: Used Adobe Illustrator to create ad designs.

  • Feedback Incorporation: Refined designs through multiple iterations based on client feedback.

Moodboards for Visual Consistency:

  • Cohesive Visual Identity: Crafted mood boards to ensure a unified visual approach across all ads.

Web Design Enhancement:

  • Translating Designs: Enhanced the client’s website to align with the approved ad designs.

Strategic Ad Campaign:

  • Targeted Campaigns: Implemented well-designed ad campaigns aimed at specific demographics.

  • Optimized Spend: Wisely allocated budget to achieve significant results with minimal ad spend.





Results


Well-Designed Ad Campaign:

Benchkart:

  • Investment and Returns: Invested 5 lakh and generated 50 lakhs in leads within the same timeframe.

  • Increased CTR: Boosted CTR from 1.5% to 2.5%.

Graphical Success:

  • Visual Growth Representation: Showcased exponential growth achieved with our well-designed ads.

  • Comparative Graph: Highlighted the substantial improvement in results.

  • Optimized Spending: Our strategic approach not only optimized spending but also significantly increased lead generation.








Conclusion


Our collaboration with Benchkart demonstrates the power of well-designed ad campaigns. By engaging in strategic planning, wireframing, and iterative design processes, we created ads that not only captured attention but also delivered remarkable results. Benchkart’s success story, turning a modest investment into substantial leads, is a testament to the effectiveness of our approach.




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