Jaro Conncet -Logo Design

About

Jaro Education, is a leading EdTech firm offering executive and online education in partnership with globally reputed institutions like MIT IDSS, Wharton Interactive, and IIMs. Recognized for transforming over 3 lakh careers, Jaro has received multiple accolades, including Leading EdTech Company of the Year 2024 and India’s Most Trusted Online Higher Education Provider.

Jaro Connect is a vertical of Jaro Education that deals with the Alumni of Jaro Education.

Challenges

• Retain the iconic "J" to reflect Jaro’s values and modern identity.

• Create a logo that balances versatility with meaning.

• Incorporate core brand values: Networking, Lifelong Learning, and Connection.

• Overcome feedback-driven iterations to achieve a refined final design.

Our Approach

1. Research & Strategy

• Conducted competitor analysis and developed a mood board for inspiration.

• Incorporated three core values—Networking, Lifelong Learning, and Connection.

  
  

Our Process

• Designed 5-6 logo variations, including symbols and wordmarks.

• Integrated the tagline “An Initiative of Jaro Education.”

• Iterated designs based on client feedback to align with their vision.

  
  

  Color Palette & Style

• Retained Jaro’s existing color palette for brand consistency.

• Introduced modern tones and fonts to evoke trust and growth.

Results

The final logo achieved:

• Audience Alignment: A design tailored for Jaro’s alumni and professionals.

• Versatility: Usability across digital, print, and marketing platforms.

• Brand Consistency: A modernized yet recognizable identity.

  
  

Conclusion

By integrating Jaro’s vision and values, the redesigned logo positions the brand as a trailblazer in EdTech, reinforcing trust and connection with its audience.