Shipra Enterprises 

Performance Marketing

Overview

Shipra Enterprises is a construction and infrastructure company offering end-to-end residential and commercial building solutions. With a focus on quality, transparency, and timely delivery, the brand provides complete services from planning and design to execution, ensuring reliable, vastu-compliant, and customer-centric construction experiences.

The brand wanted to:

• Generate verified construction leads

• Acquire high-intent customers

• Track ROI on marketing spend

• Improve conversion from enquiry to project closure

Strategy

1. Target Audience

We focused our performance marketing campaigns on high-intent and premium markets including Delhi NCR, Jaipur, and Western Uttar Pradesh, with specific targeting in Vrindavan and Mathura to generate qualified construction enquiries.

2. Funnel-Based Campaign Structure

We focused on a direct, performance-driven approach instead of a traditional funnel model.

High-Intent Targeting

• Campaigns targeted users actively searching for construction, home building, and plot development services

• Focused on premium and serious buyers to reduce low-quality enquiries

Offer-Led Communication

• Highlighted strong value propositions such as free consultation and expert guidance

• Communicated transparent pricing and project clarity to attract decision-ready prospects

Direct Conversion Approach

• Optimized campaigns for immediate lead generation

• Enabled faster response through call and WhatsApp-based follow-ups

• Continuous testing and audience refinement to improve lead quality and efficiency

3. Creative-First Performance Approach

All ad creatives were designed from scratch by our team. The focus was on building trust, credibility, and clarity.

Creative themes included:

• Transparent pricing

• Real project visuals

• Customer trust and testimonials

• End-to-end construction solutions

• Award-winning architects and vastu compliance

• Real-time project monitoring

4. Landing Page & Lead Optimization

Instead of landing page optimization, we used structured Meta lead forms to improve cost efficiency and conversion.

High-Intent Meta Lead Forms

• Reduced friction by capturing enquiries directly within the platform

• Improved form completion rates and reduced cost per lead

Clear Communication & Strong CTA

• Clear pricing and service communication

• Strong call-to-action placement to attract serious prospects

Lead Qualification Process

• Customized qualification questions to capture budget, location, and timeline

• Filtered high-value and serious prospects

• Improved client follow-up efficiency and conversion rates

Campaign Execution

Platforms used:

• Meta Ads (Facebook and Instagram)

• Lead generation forms

• Retargeting and lookalike audiences

• Creative testing and performance scaling

  
  

We focused on:

• Daily creative refresh cycles

• Data-driven optimization

• Budget scaling based on lead quality

• Continuous A/B testing

Results

Lead Generation

• Total leads generated: 519+

• Average cost per lead: ₹73–₹87

• Consistent high-intent enquiries

• Strong engagement and brand recall

Conversion & Revenue Impact

Projects closed through performance marketing:

Total Projects Closed: 5

Total Revenue Generated: ₹10 Cr+

This demonstrated strong ROI and scalability of performance marketing in the construction sector.

Key Wins

• High ROI: The campaigns generated multi-crore revenue with optimized ad spend.

• Qualified Leads: Focus on trust and clarity resulted in high-intent enquiries instead of low-quality leads.

• Brand Authority: The brand established strong credibility in competitive markets like Gurgaon and Noida.

• Scalable Growth: The framework built allows Shipra Enterprises to expand into new regions.

Conclusion

The results highlight how a data-driven performance marketing strategy can transform digital efforts into high-value project closures. With precise targeting, compelling communication, and continuous optimization, Shipra Enterprises built a strong pipeline of premium leads and achieved measurable revenue growth.

Discover more of our completed projects and the value we create for our clients.