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ThreeSkin


About

ThreeSkin is a modern skincare and bodycare manufacturing company that focuses on providing simple, effective, and science-led skincare for Indian skin. The brand was created for individuals who feel overwhelmed by complex skincare routines and countless product choices.


The vision behind ThreeSkin is to make skincare easy, trustworthy, and accessible through minimal yet effective products designed for everyday use.



Problem statement

The skincare market is crowded with brands making bold promises, complicated routines, and confusing ingredient lists.


  • Visual identity 

  • Creative thinking and conceptual clarity

  • Lack of consumer attraction

  • Lack of growth in sales


The challenge was to create a skincare brand that feels trustworthy, modern, and easy to understand while encouraging users to adopt a simple and effective skincare routine.



How we helped

  • Idea search: Explored Pinterest for inspiration

  • Market observation: After analyzing popular skincare brands, several trends emerged:

                   – Minimal packaging builds trust.

                   – Younger audiences prefer clean, aesthetic branding.

                   – Simplicity is becoming more desirable than extensive multi-step routines.

  • Moodboard creation: Compiled images to visualize the feedback and revision: Incorporated ThreeSkin’s input, refining designs accordingly:

                   – Clean skincare photography

                   – Soft natural lighting

                   – Neutral, earthy color palettes 

                   – Dermatology-inspired visuals

  • Approval process: secured approval from ThreeSkin upon satisfaction.

  • Digital visualization: Created computer-generated images. 

  • Concept Generation: Brainstormed color schemes, fonts, imagery, and shapes.


Logo ideation

During the ideation phase, multiple concepts were explored around:


  • Concept 1

Minimal + Premium

Simple typography, spacious layouts, and luxury-inspired aesthetics.


  • Concept 2

Human + Friendly

Approachable visuals emphasizing self-care and confidence.


—> Showcasing the three layers of skin


Final Brand Icon:



Research work

Our research explored: 


  •  Behance and Pinterest

  • Visual preferences of the target audience: clean, modern, trustworthy aesthetics.

  •  Branding trends in skincare brands such as Hyphen and Benude.



Challenges we faced?

  • Framework: Setting up a design language for a company is challenging, especially when no existing framework exists.

  • Creation of multiple versions.

  • Conveying creativity without relying on clichéd symbols


Despite these challenges, a clear, structured, and meaningful identity was achieved.


Results

  • Visual Identity: In the early stages, the company only had a logo and lacked a cohesive visual identity, including a defined color palette and brand guidelines. Through strategic communication and a clear vision, a consistent and recognizable brand identity was developed.


  • Growth & Impact: The introduction of a strong visual identity enhanced the brand’s visibility and recognition, helping it connect more effectively with its target audience. As a result, the company experienced increased consumer engagement and sustained business growth.



Conclusion

After conducting research, we understood their needs and helped them develop a visual identity. Our efforts paid off, and now we’re helping redesign their packaging.

This identity sets the tone for the brand’s future, empowering ThreeSkin to enter the market with clarity, confidence, and a strong visual foundation.




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